Journal Week 5: Social Media's impact on small businesses in India
There's no doubt in 2025 that the internet is now a utility that is used around the world for a number of purposes. Social and political revolutions have taken place thanks to internet communities created through Facebook and Twitter. Natural disasters have been reported faster and aid has been delivered quicker thanks to first-hand reports of destruction. International business has spread because of the marketing and influencing through social media apps. In India, specifically within the small business community, social media has had a great impact on the brand relations, sales, and marketing of various micro and small enterprises (MSE) (Madhumithaa et al., 2023). It has also allowed entrepreneurs greater access to financial services and resources that can help grow their businesses within their communities. "...social media (including Facebook, Instagram, and Twitter) has played a crucial role in empowering MSEs by providing them with a platform to voice their concerns and ...